Tool: The Donor Prioritization Matrix
Targeting the Right Donors: The Key to Maximizing Your Chances of Success
VIDEO
Upcoming
What Is It?
A tool to help you identify and prioritize your key donors based on relevant criteria.
Why Use It?
Prioritize, rank, and target your donors
Set aside lower-priority donors.
What Is the Format?
An editable PowerPoint presentation that can be adapted for group exercises.
The Prioritization Matrix
Outsider
Donors with limited funding but whose priorities are strongly aligned with those of the organization.
Long-term priority / keep under review
Rockstar
Donors with significant funding whose priorities are strongly aligned with those of the organization.
Short to medium term priority
Dead Weight
Donors with limited funding whose priorities differ from those of the organization.
Deprioritize quickly
Cash Cow
Donors with significant funding whose priorities differ from those of the organization.
Gradually phase out
