Your resources — in terms of time, energy, and capacity for follow-up — are not unlimited. Even if your mapping identifies dozens of donors or funding mechanisms, you cannot pursue all of them at the same time. A scattered approach could undermine the quality of your efforts and your credibility.

Why Prioritize?

• Contacting too many donors or pursuing too many funding mechanisms at the same time spreads your efforts too thin.
• Every relationship or fundraising campaign requires a significant investment: research, tailoring, follow-up, and evaluation.
• A focused strategy maximizes your chances of success and impact.